What are the driving forces behind the popularity of SMS
Semaphore company has released a new infographic which shows different factors which have boosted SMS use these past few years. According to the report, marketing flexibility is not the only reason why this message type keeps going strong in 2017.
SMS are still a major force in push notifications. Businesses use them as a way of securely sending out login confirmations, password resets, and notifications. SMS are also commonly used for A2P authorization to prevent security breaches. This practice is widely used by corporations and lesser businesses alike.
SMS are also a perfect choice for reminding your clients about upcoming events, delivery, and pickup notices. They are still used for customer support, especially when a customer needs a quick answer. Over half of buyers prefer texting as a means of communication with the customer support.